While at Scion as executive creative director, I led the creation of a brand name and
identity for a new chain of resorts that had been started by a family that is well known in
the hospitality industry in south India.
Windflower was chosen as the brand name as the numerous petals on a flower represent
the multiple destinations that the new chain would have resorts in.
Giving more of everything to their customers is the core philosophy adopted by the
management and every staff member of the Windflower chain and this led to brand
expression “Come take advantage”.