Strides, a leading pharmaceutical company, needed a brand name and identity to
be created for its new central nervous system (CNS) division.
The design thought and process in arriving at NeuEra is based on the new complete
holistic philosophy adopted by the division in tackling neurological disorders – from sharing
developments in neurological sciences in seminars with doctors, advances in medicines to
organising counselling programmes for patients with neurological disorders and their
spouses. This new philosophy represents a new approach in neuroscience and
heralds a complete paradigm shift.