The new name ‘Strand Center for Genomics and Personalized Medicine’
was developed to crystallize the clinical facing genomics model into a fully functional
resource, sample collection, and genetic counselling center aimed at the
needs of both physician and patient.
The brand design evolved from genomes symbolized in human form with
different colours to indicate that each one of us is uniquely different with our own
genetic combination while Strand Center is in gray to represent solidity and expertise in its
field. We also designed the center’s interiors together with information kits for doctors
and patient awareness collaterals.