The brand name “Pride of Cows” was created to target at the
discerning consumer who is willing to pay a premium price for superior milk that is pure, nourishing,
and delivered to his doorstep from a dairy that practices farming standards comparative
to the finest anywhere in the world.
The brand identity was designed carefully using a scraperboard illustration to depict
a pair of Holstein Friesian cows below a gold crown to project the brand’s superior
quality and to capture the essence of traditional farm-fresh pure milk in an elegant manner.