To create a brand identity for NutriSattva, a company dedicated to innovating and
developing products built on the nutritional science of pure whey and Ayurveda.
Everyone, from a child to an old person, demonstrates his/her strength with one simple
gesture, by flexing his/her arms and showing off his/her biceps. Inspired by this, we
captured the form of a healthy person flexing his/her arms in the shape of the letter “N”
as the brand identity for the company. The symbol also represents the pride that
NutriSattva brings to each individual’s life.