A wine label can tell a lot about wine. However, designing them can be challenging
as people often select wines based on the label.
Mandala Valley, an Indian wine, needed an out-of-the-box approach to make the
brand stand out and not mimic international wine labels. The brand identity was inspired
by the Indian national bird, the peacock, rendered in the traditional colourful madhubani
art form stamped the brand with a distinctively unique Indian touch.