CKC is a prominent jeweler in Bangalore with a history of over 130 years of catering to the
establishment in the city. Over the years, the jewelry market had become crowded and new
Bangaloreans couldn’t distinguish CKC from the new entrants.
Retail communication for jewelers traditionally showcases women overburdened with
heavy gold jewelry. Creating a distinction for CKC was imperative.
A series of visual communication was created for CKC featuring a strong association with
the colour red and highlighting the sophistication, elegance and grace of women,
distinguished CKC as a brand with heritage and the finest craftsmanship.